In my opinion, following the review of the strategic positioning of the EIN, I find EIN to be better than its competitors and my institution chose it over many others. Due to the strategic audiences it has, ranging from marketers, bankers, politicians, cooperate executives, agriculture executives and consumers to social workers, civil society and human rights executives. Additionally, EIN in my minds has what it takes to market its clients effectively over s short period of time with just little cost. EIN has the ability to raise the profile of its clients not just internationally but also domestically because of its direct link to the influential personalities and communities within country and globally. The EIN Presswire service offers cost saving measures for quality public relations for individuals, businesses, governments and organizations through the different promotional public relations programs while ensuring adherence to standards and qualities.